With its unique bags made of recycled materials, the Zurich-based Freitag company is now an established commercial success, selling 300,000 of its design products worldwide each year. How can a bag achieve that kind of cult status? How did a small, creative start-up become a large brand with a strong identity? Freitag. Out of the Bag investigates this story. Extensively illustrated interviews with the brothers Daniel and Markus Freitag and their coworkers and collaborators in the fields of product design, manufacturing, sales, and marketing offer a look behind the scenes of the company, which as a brand manages to embody - through humorous and ironic communication strategies - the paradox of an individualistic product for the masses.
This book is also available in German.