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Publications Museum f端r Gestaltung: Freitag. Out of the Bag

Freitag. Out of the Bag

With its unique bags made of recycled materials, the Zurich-based Freitag company is now an established commercial success, selling 300,000 of its design products worldwide each year. How can a bag achieve that kind of cult status? How did a small, creative start-up become a large brand with a strong identity? Freitag. Out of the Bag investigates this story. Extensively illustrated interviews with the brothers Daniel and Markus Freitag and their coworkers and collaborators in the fields of product design, manufacturing, sales, and marketing offer a look behind the scenes of the company, which as a brand manages to embody - through humorous and ironic communication strategies - the paradox of an individualistic product for the masses.

English edition.

This book is also available in German.

Museum f端r Gestaltung Z端rich / Renate Menzi (eds.)
Lars M端ller Publishers
2012
Design: Jacques Borel
Softcover
11,6 17,8 cm
280 pages
310 illustrations
978-3-03778-278-1
English
Artikel-Nr. 710159.2
CHF 30.00

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