The City of Lights exerts a magical pull. Artists, architects, graphic designers: they are all drawn to Paris. Les Suisses de Paris recounts the stories of outstanding Swiss graphic designers and typographers who came to the French art metropolis after World War II to seek their fortunes. With their Swiss training, they impressed their employers and also became indispensable teachers. They not only spread the Swiss and International Styles but were also in step with the latest trends such as Op Art and Pop Art. Working together with their Parisian colleagues, they created an urban graphic design that has retained its freshness to this day and left an indelible mark on future generations. The publication portrays 20 designers who worked for several years or for the rest of their lives in Paris and are in some cases still active there. Seven of the prestigious contracts entrusted to them are presented here. An in-depth essay from a French perspective provides a critical insight into the reception of Swiss graphic design in France from the 1950s to the 1970s.