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Publications Museum für Gestaltung Zürich: Magie der Dinge / The Magic of Things

Magie der Dinge / The Magic of Things

Poster Collection 24

From the 1930s until the 1950s, commercial artists in Switzerland such as Niklaus Stoecklin, Peter Birkhäuser, Donald Brun, Otto Baumberger, and Herbert Leupin produced their own style of objective advertising in which practically the sole concern was the interplay between the product and the product name. While this kind of advertising might at times seem nostalgic or naïve, it still exerts a strong fascination today, as a significant number of prominent companies and cultural institutions succumb to its charms.

With an essay by Gerda Breuer.

Museum für Gestaltung Zürich / Bettina Richter (eds.)
Lars Müller Publishers
Design: Integral Lars Müller
16,5 × 24 cm
96 pages
127 illustrations
German / English
Article no. 780024
CHF 35.00

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