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Publications Museum f端r Gestaltung Z端rich: 100 Years of Swiss Graphic Design

100 Years of Swiss Graphic Design

100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book, designed by the Z端rich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods. The changes in generations and paradigms as manifested in their different visual languages and convictions are organized along a timeline as well as by theme. The various fields of endeavor and media are described, along with how they relate to advertising, art, and politics. Graphic design from Switzerland reflects both international trends and local concerns. High conceptual and formal quality, irony and wit are its constant companions. A new, comprehensive reference work on Swiss design.

Essays by the editors and Hans Rudolf Bosshard, Christoph Bignens, J端rgen D旦ring, Meret Ernst, Ulrike Felsing, Roland Fr端h, Ariel Herbez, Richard Hollis, Martin Jaeggi, Andres Janser, Roxane Jubert, Urs Lehni, Claude Lichtenstein, Kerry William Purcell, Fran巽ois Rappo, Carol Ribi, J旦rg St端rzebecher, and Ruedi Widmer.

English edition.

This book is also available in German.

Museum f端r Gestaltung Z端rich / Christian Br辰ndle, Karin Gimmi, Barbara Junod, Christina Reble, Bettina Richter (eds.)
Lars M端ller Publishers
Design: NORM
21,6 32,4 cm
352 pages
943 illustrations
Article no. 710162.2
CHF 59.00

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