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Publications Museum für Gestaltung Zürich: Helmut Schmid Typography / Helmut Schmid Typografie

Helmut Schmid Typography / Helmut Schmid Typografie

From Helmut Schmid’s typographic experiments in Basel, Switzerland, to his election campaign posters in West Germany and his packaging and logotypes for Japanese brands, this publication gathers Schmid’s impressive oeuvre. It documents the stupendous precision and simplicity in his designs, which brilliantly and poetically shape a form of communication that transcends continents and cultures. Schmid’s own comments accompany his works and his lecture “Design is Attitude” reveals his design approach.

Kyonori Muroga, Nicole Schmid (eds.) in cooperation with Museum für Gestaltung Zürich
Lars Müller Publishers, Zurich
Design: Nicole Schmid
22,6 x 29,6 cm
240 pages
535 illustrations
German / English
Article no. 710186
CHF 55.00

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