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Publications Museum für Gestaltung Zürich: Typo China

Typo China

Poster Collection 13

The publication brings together contemporary posters from China, Hong Kong, and Taiwan that demonstrate that a new interest in the poster has been awakened as a result of the economic opening of the mainland. The commercial use of the poster in China hardly differs at all from Western standards. Yet with growing self-confidence, designers are also gaining attention with innovative posters on cultural and nonprofit themes. The striking frequency with which they make writing and typography the main focus of posters is impressive evidence of a desire to become cutting edge by exploring the invaluable wealth of its own culture of writing.

With an essay by Eva Lüdi Kong.

Museum für Gestaltung Zürich / Bettina Richter (eds.)
Lars Müller Publishers
Design: Integral Lars Müller
16,5 × 24 cm
64 pages
78 illustrations
German / English
Article no. 780013
CHF 26.00

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