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Publications Museum für Gestaltung Zürich: Sportdesign –

Sportdesign –

zwischen Style und Engineering

Influencing the design of a wide range of products, from mobile phones and compact cars to sneakers, sports aesthetics has infiltrated everyday life. We are surrounded by objects designed to look sporty. This style resonates with positive connotations: youthfulness, agility, freshness, dynamism, integrity, and speed. As the most popular leisure activity in the world, sports have shaped the taste of entire generations. This publication shows examples of how sporty design has evolved in fashion, communication, and on technical devices. It also explores the relationship between form and function, and style and engineering.

Texts by Christian Brändle, Claude Lichtenstein, Ariana Pradal, Max Triet, and Norbert Wild.

Museum für Gestaltung Zürich / Christian Brändle (eds.)
Museum für Gestaltung Zürich
Design: Tom Menzi, Zürich
19 × 25 cm
92 pages
112 illustrations
Article no. 710146
CHF 32.00

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