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Publications Museum für Gestaltung Zürich: Breaking the Rules

Breaking the Rules

Poster Collection 15

With their atmosphere of sociopolitical ferment, the 1980s also witnessed the appearance of a new aesthetic in Swiss graphic design. Most of the posters exhibited here were advertisements for events in the context of alternative culture. A combative élan is palpable in their visual idiom, as is a rejection of the codes of consumer culture, which makes it clear that it was about more than culture. The posters and their visual language signal the existence of other ideas of culture in the public arena, of a Switzerland beyond the mainstream. With posters from 1980 to 1995, this publication presents a heterogeneous collection of design attitudes that consciously break the rules. Included are works by Peter Bäder, Polly Bertram and Daniel Volkart, Richard Feurer, Roli Fischbacher, Cornel Windlin, Ruedi Wyss, and others.

With texts by Martin Jaeggi aund Peter Schweiger.

Museum für Gestaltung Zürich / Bettina Richter (eds.)
Lars Müller Publishers
Design: Integral Lars Müller
16,5 × 24 cm
96 pages
100 illustrations
German / English
Article no. 780015
CHF 34.00

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