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Publications Museum für Gestaltung Zürich: Ja! Nein! Yes! No! Swiss Posters for Democracy

Ja! Nein! Yes! No! Swiss Posters for Democracy

Poster Collection 33

The Swiss population is called upon to participate actively in political decision-making processes through regular referendums. Swiss campaign posters, which have influenced opinion-making since the beginning of the 20th century, bear testimony to direct democracy. This special form of political propaganda – prominently associated with Switzerland – is a sensitive indicator of socio-political moods and reflects both national mentalities and global tendencies.
Ja! Nein! Yes! No! Swiss Posters for Democracy reveals the rhetorical approaches that have sha-ped the Swiss campaign poster from 1918 to the present. Clichéd exaggerations, undifferentiated simplifications, a repertoire of drastic motifs and abridged slogans correspond to the laws of the medium, which is oriented towards a manipulative appeal to the masses. Subtly condensed mes-sages or graphically innovative language are hardly to be found. And yet many renowned designers created works that have become icons of Swiss poster design.

With an essay by Jakob Tanner, Professor Emeritus of Modern History at the University of Zurich

Museum für Gestaltung Zürich / Bettina Richter (eds.)
Lars Müller Publisher
2021
Integral Lars Müller
Softcover
16,5 × 24 cm
96 pages
147 illustrations
978-3-03778-661-1
English / German
Article no. 780033
CHF 25.00

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