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Publications Museum für Gestaltung Zürich: Help ! - Soziale Appelle im Plakat

Help ! - Soziale Appelle im Plakat

Poster Collection 20

Thanks to their social effectiveness, posters have always been an ideal vehicle for addressing global and urgent ethical appeals to the populace. This publication presents international posters since 1980 that urge us to take responsibility for humanity and the planet. Consciusness-raising ist he main focus of posters produced by committed graphic designers on their own initiative. Posters for human rights and environmental organizations and relief agencies are direct attempts to stir individuals into action. In recent years, however, commercial enterprises have also discovered social and ecological engagement as a marketing tool. This book illuminates the broad range of visual strategies and the rhetorical communication of social messages in posters. For posters are as varied in their content, form, and expression as are the motivations and intentions of the clients who commission them.

With an essay by Sønke Gau and Katharina Schlieben.

Museum für Gestaltung Zürich / Bettina Richter (eds.)
Lars Müller Publishers
Design: Integral Lars Müller
16,5 × 24 cm
96 pages
120 illustrations
German / English
Article no. 780020
CHF 34.00

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