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Publications Museum für Gestaltung Zürich: Wild Thing

Wild Thing

The Swiss Fashion Scene

The Swiss fashion scene is in motion: young labels, collectives, and established brands demonstrate their creative potential on unequal stages. They draw from national tradition as well as from a global zeitgeist, designing hightech functional clothing and fashion that promises fluid identities and rejects rigid gender attributions. Minimalist silhouettes contrast with exuberant textile design, and diverse collaborations shift established processes of the discipline. Swiss fashion constantly reinvents itself; the publication Wild Thing shows it as a vibrating snapshot.

With the Primo – Print in Motion app, individual images can be set in motion: Embedded videos show fashion on the catwalk and at Swiss fashion schools, and get industry experts talking.

Museum für Gestaltung Zürich / Karin Gimmi, Christoph Hefti
Scheidegger & Spiess
Design: Marietta Eugster Studio
23 × 28,5 cm
136 pages
261 illustrations
English / German
12 videos
Article no. 710178
CHF 29.00

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