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Publications Museum für Gestaltung Zürich: Ciné-Passion

Ciné-Passion

Poster Collection 36

In the history of graphic design, the film poster has repeatedly exemplified graphic innovation. The first constructivist posters by the Stenberg brothers challenged viewing habits in the late 1920s, as did the radical, succinct film advertisements by Jan Tschichold. The Polish school of poster art pro-duced iconic film posters in the postwar era, and Cuban designers followed suit after 1959. Simul-taneously, in the former Czechoslovakia, the likes of Milan Grygar, Karel Vaca and Josef Vylet’al helped the film poster gain international recognition. In Germany, film distributors such as Neue Filmkunst Walter Kirchner or Atlas-Film prompted a new aesthetic by commissioning Hans Hillmann or Dorothea Fischer-Nosbisch. The works presented in this publication illustrate an alternative to the Hollywood film poster with its canonical motifs and pompous spectacle. The unorthodox visual language of these “other” film posters largely dispenses with star portraits and film stills. Subtly poetic, and often ambiguous, films are interpreted individually, the visual material is creatively defamiliarized and the content con-solidated into symbols. Up to this day, individual designers continue to celebrate the film poster as an autonomous artistic medium. With an essay by Christina Thomson and contributions by Anna Berkenbusch, Jianping He, Vasilis Marmatakis, and Giselle Monzón Calero

Museum für Gestaltung Zürich / Bettina Richter (eds.)
Lars Müller Publishers
2024
Design: Integral Lars Müller
Softcover
16,5 × 24 cm
96 pages
150 illustrations
978-3-03778-766-3
English / German
Article no. 780036
CHF 25.00

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