In 1972, furniture-maker B&B Italia launched “Le Bambole,” the first seating furniture on the market that was “not upholstered in fabric, but built in fabric,” according to its designer, Mario Bellini. For its advertising debut, Toscani asked the model Donna Jordan to pose provocatively on the sofa. Along with Grace Jones and Jerry Hall, Jordan was considered one of the few supermodels of the 1970s. With her “vintage” style and eccentric personality, she inspired designers including Yves Saint Laurent, whose legendary 1971 “Libération” collection reinterpreted forties fashion. Toscani first met Donna Jordan at Andy Warhol’s Factory. The three sometimes formed a “ménage à trois,” and Toscani hired “the new Marilyn Monroe” for numerous photo shoots and ad campaigns. Jordan (b. 1950) is still a successful model today, for example gracing the cover of Vogue Italia in September 2020.
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